Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions.
These days it is hard to find someone who doesn’t own a mobile device, or multiple, connected to the Internet. In the UK there are more mobile phones than people, and should trends continue mobile Internet usage will surpass that of desktop Internet usage within the year.