The basic designing of landing page is similar to a normal webpage except one major difference. The purpose and target of landing page is to push visitors to take action and complete the task you have intended for them, which could be filling up a form, clicking a button or calling you. A special focus is also given in creating a good experience for users with marvelous design concepts.
A better landing page design is essential for the success of a pay-per-click advertising campaign. A good landing page will have great ad copy and a call to action placed above the fold, such as a phone number or a lead generation form. Your landing page should target your relevant keywords, and ultimately you may need several different landing pages if you have variations of different keywords. In addition, once you have a good converting landing page, you can play with different components on the page to see what variation converts better, such as changing the header, background color or the main image.
Why You Need a Landing Page?
Businesses advertising online pay good money for their advertisements, and if your landing page isn’t designed to convert traffic into customers YOU’RE WASTING MONEY! If someone clicks on your advertisement and leaves your webpage without taking action, you’ve failed! As a point of entry, your landing page needs to provide the visitor with everything they need to take your desired action!